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Trusting Yourself: How Coaching Changed My Life and Why Doris Sew Hoy’s Book Resonates Deeply
Coaching helped me shift from self-doubt to self-trust. Trust Yourself First by Doris Sew Hoy echoed my journey, especially her 4C model of Consistency, Compassion, Competence and Communication. It reminded me that confidence grows from within. For any leader navigating change, this book is a powerful guide. Trusting yourself is not a one-time decision. It is a daily practice that transforms how you lead.

Dr Nichola Ashby
Aug 19, 20253 min read


Healthcare and Academic Leaders: Don’t Downplay Your CV—Reframe It
If you have spent years leading in healthcare or academia, your CV is likely rich with achievement, strategy and impact. Yet in today’s shifting job market you might be asking yourself if you should tone it down to avoid seeming too senior. The truth is that shrinking your experience does not make you more hireable, it hides your value. The key is not to downplay but to reframe, translating your leadership story so hiring panels see both your vision and your ability to delive

Dr Nichola Ashby
Aug 13, 20252 min read
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