About Axis

Developing leaders for a complex world.

Axis Culture Group delivers high quality education, leadership development and executive coaching for individuals, organisations and institutions operating in complex environments.

1k+
Leaders developed
20+
Sectors impacted
10
Global markets
1k+
Coaching hours

A team built for complex environments.

Axis was founded to close the gap between what leadership research knows and what leaders actually experience. Our methodology translates across complex systems and higher and clinical education, using our deep heritage in healthcare as a benchmark for excellence.

From emerging leaders to established executives, we build capability that scales across sectors and global markets. Every programme is built on peer-reviewed leadership research, proven developmental psychology and recognised coaching standards - with a clear focus on tangible performance KPIs, leadership accreditation and long-term professional evolution.

Meet the founders

Ninety years of combined leadership experience.

Axis was founded by three practitioners with careers built inside healthcare, higher education and international operations - not consultants looking in from the outside.

Dr. Nichola Ashby
01 - Founder, Director & Executive Coach

Dr. Nichola Ashby

PhD · ILM Level 7 Executive & Team Coach · EMCC UK registered · Former RCN Deputy Chief NurseGlobal nursing workforce · Education standards · Regulatory quality assurance · Executive coaching

Dr Nichola Ashby is an internationally recognised nursing leader, workforce strategist and education expert with more than four decades of experience across clinical practice, higher education, global policy and professional regulation. Former UK Deputy Chief Nurse for Education, Research and Ethics at the Royal College of Nursing.

A global authority on nurse competence, credentialing and workforce development, she advises governments, universities, regulators and health systems through Axis Culture Group and Horizon Health Consultancy. ILM Level 7 executive and team coach.

Global nursing workforce strategyEducation standards & credentialingRegulatory quality assuranceExecutive & team coachingInternational consultancyLeadership & culture transformation
  • Former UK Deputy Chief Nurse for Education, Research and Ethics, Royal College of Nursing
  • Chief Examiner, NMC Test of Competence for internationally educated nurses
  • Strategic Advisory Council, Global Nursing Workforce Centre (TruMerit)
  • UK Representative, Global Health Workforce Development Institute (UN NGO)
  • Associate Professor, University of Nottingham (15 years)
  • Author of 70+ publications on nursing, education and leadership
Ethan von Fintel
02 - Co-Founder & COO

Ethan von Fintel

Operations · Strategy · Data & Technology AutomationProgramme delivery · Partnerships · Growth · Client success

Ethan leads operations, growth and delivery at Axis, connecting faculty, partners and clients into programmes that run with precision. His background spans corporate finance, data analytics and technology automation alongside operational strategy in high-growth professional services and investment environments. At Axis he is responsible for the end-to-end client journey: from first enquiry and partnership scoping through programme design, delivery logistics and post-programme evaluation. He combines analytical rigour with a clear commercial instinct, ensuring that ambitious learning and culture strategies translate into engagements that are well-structured, measurable and financially sound.

Operations & delivery managementCorporate finance & commercial strategyData analytics & technology automationPartnership developmentClient success & account managementProgramme evaluation & continuous improvement
  • Operational and commercial leadership across high-growth and international environments
  • Background in corporate finance, data analytics and technology automation
  • Design and delivery of large-scale learning and consultancy engagements
  • Partnership development across healthcare, education and industry
  • Client success and account management across UK and global markets
  • Responsible for programme logistics, evaluation and continuous improvement
Dr. Sharon Black
03 - Co-Founder & People and Culture Lead

Dr. Sharon Black

PhD · People & Culture · Coach in training (nearly qualified)Executive leadership · Higher education · Organisational culture

Sharon has spent more than two decades leading at the intersection of higher education, healthcare and organisational development. She is Associate Deputy Head of School - People and Culture, Editor of Holistic Nursing Practice and a former Professional Lead for Leadership and Education at the Royal College of Nursing. Her work has shaped nurse education, leadership curricula and culture initiatives across clinical and academic systems. She is currently completing her formal coaching qualification and brings a deeply human, evidence-informed approach to people and culture: building environments where leaders can grow through clarity, challenge and reflection.

People & culture strategyHigher education leadershipFaculty & curriculum developmentOrganisational culture & changeAcademic publishing & editorial leadershipCoaching practice (in training)
  • Associate Deputy Head of School - People and Culture
  • Editor, Holistic Nursing Practice
  • Former Professional Lead - Leadership and Education, Royal College of Nursing
  • Doctoral research in leadership, learning and professional identity
  • Coach in training, nearing qualification
  • Specialist in organisational culture, faculty development and change leadership

Our founders are supported by a wider faculty of executive coaches, clinicians, educators and consulting partners - selected for depth of practice, not just presentation.

Associates & partners

A network that spans sectors and specialisms.

Beyond our core faculty, we work with a trusted bench of associates and partner organisations - so every engagement is matched to the right depth of practice.

Neurodiversity

ADHD, autism and cognitive-difference specialists supporting inclusive leadership and workplace design.

SEND & family support

Special educational needs and disability practitioners helping parents, educators and carers navigate pathways, plans and confident advocacy.

Lifestyle & wellbeing

Nutrition, movement, sleep and stress practitioners for leader energy and sustained performance.

Care & social care

Registered managers, quality leads and safeguarding specialists across residential and community care.

Clinical & healthcare

Nursing, medical and allied health leaders across NHS, independent and international systems.

Higher & further education

Faculty, curriculum and student-experience specialists across UK and international institutions.

People, culture & HR

OD, ED&I and talent partners for culture change, capability build and leadership pipelines.

Executive & career coaching

ILM, EMCC and ICF credentialled coaches across sector, level and lived experience.

Public sector & policy

Advisors with experience across regulation, workforce policy and public service transformation.

Mental health & psychological safety

Practitioners who help leaders build psychologically safe teams, reduce burnout and support workforce mental health.

Governance, risk & quality

Quality improvement, governance and compliance specialists across health, care and regulated sectors.

Equality, diversity & inclusion

ED&I partners designing inclusive cultures, equitable progression and culturally responsive leadership practice.

Interested in joining our associate network, or partnering on a programme? Get in touch - we're always meeting practitioners who bring something distinctive to the table.

How we work

Two audiences. One standard of practice.

For individuals & families

Career-defining development, on your terms.

Accredited courses and one-to-one coaching for people at every stage - from early careers finding their footing to executives navigating the top of complex organisations.

  • Open-enrolment courses with clear outcomes
  • One-to-one executive & career coaching
  • Accredited pathways recognised by ILM, EMCC and City & Guilds
  • Flexible delivery - live cohorts, self-paced and hybrid
For organisations

Bespoke programmes and consultancy that scale.

Long-term partnerships with organisations who need more than an off-the-shelf course - from senior leadership pipelines to whole-culture change and post-programme consultancy wrap-arounds.

  • Bespoke leadership & management pathways
  • Licensed and adapted versions of our flagship courses
  • Executive coaching pools for senior teams
  • Consultancy wrap-arounds: culture, strategy, org design
  • Measurement, evaluation and accreditation built in
The Axis advantage

Four principles that shape every engagement.

Academic rigour

Frameworks backed by peer-reviewed leadership research and proven developmental psychology.

Elite faculty

Coaching from practitioners with decades of executive experience leading institutional growth.

Sector agnostic

Core development principles designed to scale across complex global markets and diverse industries.

Measurable outcomes

Focused on tangible performance KPIs, leadership accreditation and professional evolution.

Sustainable impact

Mapped to the UN Sustainable Development Goals.

Our courses, coaching and consultancy are deliberately aligned with the SDGs, giving clients a clear line of sight from engagement to impact.

03SDG 03

Good Health & Well-being

Healthcare leadership, workforce development and coaching that strengthens the systems people depend on.

  • Executive coaching
  • Healthcare leadership programmes
  • Culture & well-being work
04SDG 04

Quality Education

Accredited, evidence-informed learning pathways for individuals, teams and institutions.

  • ILM accredited courses
  • Faculty & curriculum development
  • Open-enrolment & bespoke cohorts
05SDG 05

Gender Equality

Sponsoring inclusive leadership pipelines and coaching women into senior operational and clinical roles.

  • Women in leadership coaching
  • Inclusive selection & progression
  • Sponsorship programmes
08SDG 08

Decent Work & Economic Growth

Building capable managers and healthy workplaces that retain talent and drive sustainable performance.

  • Middle-manager development
  • Retention & engagement strategy
  • Organisational design
10SDG 10

Reduced Inequalities

Widening access to leadership development and partnering with neurodiverse, lived-experience and community-led practitioners.

  • Neurodiversity partners
  • Access & scholarship pathways
  • Culturally responsive coaching
17SDG 17

Partnerships for the Goals

Working through a network of associates, academic partners and industry collaborators to deliver at scale.

  • Associate faculty network
  • Academic & sector partners
  • Cross-industry collaboration

What people say

Axis has been instrumental in shaping our strategic leadership.
The Middle of Everything programme completely changed how I lead.
I walked in unsure of myself and left with a professional identity.
A rare partner who genuinely tailors the work.
Axis has been instrumental in shaping our strategic leadership.
The Middle of Everything programme completely changed how I lead.
I walked in unsure of myself and left with a professional identity.
A rare partner who genuinely tailors the work.

Whether you're developing yourself or an entire organisation - we'd like to hear about it.

Partners & accreditations

Recognised standards. Trusted practice.

Our coaches and programmes are aligned with the accrediting bodies that set the standard for professional coaching, leadership and lifelong learning.

EMCC
EMCC UK

Registered member - European Mentoring & Coaching Council

ILM Accredited badge
ILM Accredited

Institute of Leadership & Management certified coaches

City & Guilds of London Institute badge
City & Guilds of London Institute

Members (MCGI) of the City and Guilds of London Institute

PhD Qualified badge
PhD Qualified

Doctoral-level expertise informing research, strategy and programme design